Get your WordPress site found on Google, without the jargon

You understand how Google finds, indexes and ranks pages (including AI Overviews and AI Mode), and you have Search Console and GA4 running so you can measure everything that follows.

1. Welcome, and what SEO can and cannot do8 min
2. Crawling, indexing and ranking in plain English12 min
3. The new results page: AI Overviews, AI Mode and the rest11 min
4. Setting up Google Search Console14 min
5. Google Analytics 4 basics15 min
6. Recording your baseline9 min

You can build a keyword list for your site using free tools, judge search intent, and map one main keyword to each important page.

1. What a keyword really is: intent first10 min
2. Free sources: Google itself, Search Console and Keyword Planner16 min
3. Reading volume, difficulty and the SERP13 min
4. Long-tail and local keywords10 min
5. Keyword mapping and avoiding cannibalisation12 min

You can choose, install and configure an SEO plugin correctly, or audit and fix the one you inherited.

1. What an SEO plugin does (and what it does not)9 min
2. Yoast SEO vs Rank Math: an honest comparison14 min
3. Setting up Yoast SEO step by step15 min
4. Setting up Rank Math step by step15 min
5. Migrating between plugins and auditing an inherited setup11 min

You can optimise a page's title, description, headings, copy, images and URL so it matches search intent and persuades people to click.

1. Title tags that earn the click12 min
2. Meta descriptions and snippets9 min
3. Headings and page structure11 min
4. Writing helpful copy for people first14 min
5. Images, alt text and file names10 min
6. URLs, slugs and changing them safely10 min

You can check that Google can crawl and index your important pages, fix the common problems, and add schema markup that is actually supported.

1. XML sitemaps and robots.txt11 min
2. The Page indexing report15 min
3. URL Inspection and requesting indexing9 min
4. Noindex, canonicals and duplicate content12 min
5. Schema markup that matters in 202614 min
6. HTTPS, mobile and page experience8 min

You can plan a small set of genuinely useful pages and posts around your services and connect them with internal links that help visitors and search engines.

1. Service pages vs blog posts: what each is for10 min
2. Topic clusters for small sites12 min
3. Writing a post that answers the question14 min
4. Internal linking that works11 min
5. Updating and pruning old content9 min

You can set up, verify and optimise a Google Business Profile and build the local signals that help a UK business appear in the map pack.

1. How local results work10 min
2. Creating and verifying a Google Business Profile14 min
3. Optimising the profile13 min
4. NAP consistency and UK citations10 min
5. Local landing pages done properly11 min

You understand how AI Overviews and AI Mode choose sources, and you can build links and reviews in ways that are safe, ethical and legal in the UK.

1. How AI Overviews and AI Mode pick sources13 min
2. Making content easy to cite12 min
3. Links: what counts and what to avoid13 min
4. Practical link building for small businesses11 min
5. Reviews: getting them and replying well12 min

You can read Search Console and GA4 with confidence, track enquiries properly and produce a clear monthly SEO report for yourself, a manager or a client.

1. Search Console Performance report in depth15 min
2. Tracking enquiries as GA4 key events13 min
3. Organic traffic in GA411 min
4. Building a Looker Studio report14 min
5. Your monthly SEO routine10 min
6. Course wrap-up and next steps6 min