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Intermediate, Blue run Earn

Build a WooCommerce shop that takes real orders

Set up products, UK delivery, Stripe and PayPal, VAT settings, legal pages and a mobile-friendly checkout, then launch, with a working UK developer helping you when you get stuck.

Recording now. Join the waitlist and you will hear first, with an early-bird price.

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10Modules
57Lessons
7 hoursVideo
2Hours of 1:1 included
IntermediateLevel
Full courseCapstone, exam and certificate

Sound familiar?

Most WooCommerce tutorials stop at "add a product". Then you hit the real questions: how do I charge more for the Highlands? Do I show VAT if I am not registered? Why are my order emails going to spam? Which bits need Elementor Pro? And what do I legally have to put on the site? This course answers those questions in order, for UK shops, so you finish with a store you can actually open.

What you'll build

A complete online shop for your own business, a client or a practice brand: products with variations and proper photos, UK delivery zones, card, Apple Pay, Google Pay and PayPal payments, the right tax settings, branded shop and product pages, a fast checkout, branded emails, and the returns, terms and privacy pages a UK shop needs.

By the end you'll be able to

  • Install and configure WooCommerce on a fresh WordPress site, with HTTPS, the right store settings and the modern order storage (HPOS) in place.
  • Add simple and variable products with attributes, variation images, stock levels, categories and good product photos.
  • Set up UK delivery zones (mainland, Highlands and Islands, Northern Ireland) with flat rate, free-over-a-threshold and click-and-collect options.
  • Take real payments with Stripe and PayPal, including Apple Pay and Google Pay, and test every payment path before launch.
  • Configure UK VAT display and rates at a basic level, knowing exactly which questions to take to an accountant.
  • Design the shop, category and single product pages with Elementor Pro templates, and set up a block-based cart and checkout that converts on mobile.
  • Publish the legal pages a UK online shop needs and follow the UK consumer rules on cancellations, refunds and pricing.
  • Run the shop day to day: orders, stock, refunds, customer emails, backups and security, then launch and get the first sales.

Capstone project

Finish with something real

Build it on your own site, or a practice brief if you do not have one, and submit it for personal written feedback from Shaz. Pass the capstone and the final exam to earn your certificate.

Who it's for

  • Small business owner / self-employed. sells at markets, on Etsy or through Instagram DMs and wants her own shop that takes card payments, charges the right delivery and does not need a developer for every change.
  • Career changer / aspiring freelancer. wants WooCommerce on his CV because "can you build me a shop?" is one of the most common requests a new freelancer gets. This course is step 1 of the EARN path.
  • Marketer with an inherited site. has been handed a WooCommerce store she did not build and needs to understand delivery, tax settings, emails, orders and refunds well enough to run it safely.
  • Hobbyist. wants to sell prints, woodwork or a small craft range properly, with a real checkout and the legal pages in place.

Who it's not for

  • People who want a shop running by tonight without learning how it works
  • Large stores needing custom integrations, ERPs or multi-currency international selling from day one
  • Anyone looking for Shopify training (we only teach WooCommerce here)
  • Complete WordPress beginners: take Elementor Beginner first

Curriculum

10 modules and 57 short lessons, about 7 hours of video. Every module ends with a quick quiz and an exercise on your own site.

01Plan and set up your store6 lessons, 57 mins

A secure WordPress install with WooCommerce configured, store pages created and a clear plan for what you are selling and how.

  1. Welcome and what we are building5 min
  2. Planning a shop before you touch WordPress10 min
  3. Hosting, domain and SSL for a shop10 min
  4. Installing WooCommerce and the setup wizard12 min
  5. The settings that matter on day one12 min
  6. Theme choice: Hello Elementor and site basics8 min
02Products, variations and categories6 lessons, 66 mins

A well-organised catalogue of simple and variable products with images, stock and categories ready to sell.

  1. Product types explained8 min
  2. Adding a simple product properly14 min
  3. Attributes and variable products16 min
  4. Variation images and galleries8 min
  5. Product photos that sell10 min
  6. Categories, tags and product data at scale10 min
03UK delivery zones and rates6 lessons, 60 mins

Delivery that charges correctly across the UK, including the awkward postcodes, plus local collection.

  1. How WooCommerce delivery works8 min
  2. Building UK zones14 min
  3. Flat rate, free delivery and thresholds12 min
  4. Shipping classes for bulky or fragile items10 min
  5. Local pickup and click-and-collect8 min
  6. Couriers, labels and when to add a plugin8 min
04Taking payments with Stripe and PayPal5 lessons, 52 mins

Card, wallet and PayPal payments working in test mode, then live, with a clear view of fees and payouts.

  1. Payment options for UK shops8 min
  2. Setting up Stripe14 min
  3. Setting up PayPal Payments10 min
  4. Testing every payment path12 min
  5. Going live and payouts8 min
05UK VAT and tax settings basics5 lessons, 46 mins

Tax settings that match your VAT position, with prices displayed correctly and a list of questions for your accountant.

  1. VAT in plain English for shop owners10 min
  2. If you are not VAT registered6 min
  3. Enabling taxes and entering UK rates14 min
  4. Displaying prices to UK consumers8 min
  5. Selling outside Great Britain8 min
06Designing the shop with Elementor6 lessons, 72 mins

A branded shop page, category archives and single product template built with Elementor, consistent with the rest of the site.

  1. What Elementor Pro adds to WooCommerce8 min
  2. Global styles for a shop10 min
  3. The Shop and category archive template16 min
  4. The single product template18 min
  5. Header mini cart and the home page shop sections10 min
  6. The free route: styling without Pro10 min
07Cart, checkout and store emails6 lessons, 64 mins

A fast, mobile-friendly block cart and checkout and branded, accurate customer emails.

  1. Block cart and checkout explained10 min
  2. Elementor and the checkout: making the right choice10 min
  3. Customising the block checkout14 min
  4. Coupons and order bumps without the clutter8 min
  5. Store emails: what gets sent and when10 min
  6. Branding and testing emails12 min
08Legal pages and UK consumer rules5 lessons, 54 mins

The legal pages a UK online shop needs, a returns process that follows the rules, and pricing that is honest and clear.

  1. What a UK online shop must show10 min
  2. Cancellations and returns under UK consumer rules14 min
  3. Terms and conditions and the checkout terms box10 min
  4. Privacy, cookies and customer data12 min
  5. Honest pricing and reviews8 min
09Running the shop: stock, orders and refunds6 lessons, 58 mins

Confident day-to-day running of orders, stock, refunds and customers.

  1. Order statuses and the order screen12 min
  2. Fulfilling an order10 min
  3. Stock management10 min
  4. Refunds and partial refunds10 min
  5. Customers, accounts and guest checkout8 min
  6. Reports and analytics8 min
10Security, backups, launch and first sales6 lessons, 63 mins

A secure, backed-up, reasonably fast store, launched with a checklist and a simple plan for the first 90 days of marketing.

  1. Security basics for shops12 min
  2. Backups and updates without breaking the shop12 min
  3. Speed for shops10 min
  4. The launch checklist12 min
  5. Getting your first sales12 min
  6. What next and booking your 1:15 min

Lesson lengths are estimates and may change slightly when the course is recorded. Every lesson is re-recorded or annotated when the tools change, free for everyone with an active course.

Everything included

  • 12 months' access to every lesson, including updates
  • 2 hours of 1:1 live tutoring with Shaz (use within 12 months)
  • Store plan, delivery rates planner, payment test log, legal page outlines and launch checklist
  • Module quizzes, a capstone store project with personal feedback, and a final exam
  • Certificate of completion
  • 30-day money-back guarantee

Before you start

Elementor Beginner (or equivalent: you can install WordPress, use the Elementor editor and build a page with containers). No coding needed.

Your tutor: Shaz

I'm Shaz, a UK web designer with over 20 years of experience. Through my agency, E-web UK, I build and look after WordPress sites for businesses every week. I'll answer your questions, review your work, and your included one-to-one tutoring is with me directly.

More about Shaz

Be first in when it opens

This course is being recorded now. Waitlist members hear first and get an early-bird price.

WooCommerce Shop with Elementor

£529£1,058launch sale price

Leave your email and you will hear first when it opens, with an early-bird price for the waitlist.

Earn path bundle

£849£1,058 separately

WooCommerce Shop with Elementor, Freelance Web Design Business, together. Save £209 on buying them one at a time.

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Guarantee

30days money back

If the course is not right for you, ask for a full refund within 30 days of purchase. No forms, no awkward questions.

Refund policy

Questions about this course

Anything else? Send me a message or book a 30-minute taster lesson.

Do I need Elementor Pro?

Only for Module 6, where we build custom shop and product templates. Everything else works with free Elementor, and Lesson 6.6 shows how to style your shop without Pro. We tell you exactly which features need it before you buy anything.

What will the shop cost to run?

WooCommerce itself is free. You will need hosting with SSL and a domain, and payment providers take a fee per transaction. Elementor Pro is optional. We walk through the real costs in Module 1 so there are no surprises.

I am not VAT registered. Is that covered?

Yes. Module 5 covers both registered and non-registered set-ups. We explain the settings; your accountant confirms your VAT position.

Can I build a shop for a client on this course?

Yes, as long as you have their permission to use it as your capstone. It is a great first portfolio piece and leads straight into our Start a Freelance Web Design Business (UK) course.

Will this work with my existing WooCommerce store?

Yes. If you have inherited a store, you can follow along on a staging copy and fix your own settings as you go.

How do the 1:1 sessions work?

You get 2 hours with Shaz to use within 12 months, booked in 30 or 60-minute slots over video call. Use them to get unstuck, review your store or talk through a client project.

Free guides on this topic

Start with these, then take the course when you want it in order, with help.

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Next in the Earn path

Each course builds on the one before. Take the next one when you are ready, or save with the path bundle.

See the whole Earn path
EarnIntermediate Start a Freelance Web Design Business (UK) Turn your web design skills into a proper UK business. £1,058 £529 · 6 hours

Get on the list. Start first.

This course is being recorded now. Join the waitlist and you will be first to hear when it opens, at the £529 sale price (usually £1,058).

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