Top SEO Mistake Most Bloggers Make
Search engine optimization is a great way to get traffic to your website. However, there are some common mistakes that bloggers make that actually hurt their search engine rankings. Knowing what these mistakes are will allow you to avoid making them yourself, enabling you to see the best results possible when it comes to running an SEO campaign for your blog.
One of the easiest SEO mistakes to avoid as a blogger is duplicate content. When building your blog, you may accidently post an entry twice or use an article as a guest post for someone else’s blog. If you were to use that same post on your blog, the search engines would penalize your site for having duplicate content, which would hurt your site’s search engine ranking. Ensuring that all of the content on your website is fresh and unique will allow you to see the best search results possible.
A recent development in the world of SEO is the penalizing of websites who have bought links to help improve their search engine ranking. Buying links is a terrible idea these days as search engines are looking to penalize websites that use this link building tactic.
Focus too Much on Design
Another common mistake bloggers make is focusing too much on the design of their blog and not paying enough attention to the quality of their content. While the layout and professional appearance of you blog does play a role in its success, it is ultimately the content of your blog that will determine whether or not your visitors enjoy your website. Focusing the majority of your efforts to produce high quality content will allow you to see better results than if you worry about the design of your blog.
While it may be tempting to use a free hosting website for your blog, it is generally a bad idea if you plan on growing your blog into a business or hope to generate some type of income from your blog. Free hosting sites do not give you the complete control over your blog that you need in order to make all of the necessary on-page SEO changes in order to see positive results in the search engines. With complete control over your blog, you can make any changes you want whenever you want, which can have a huge impact on the success of your website.
Using Auto Generated Title Tags
If you do not specify what you want your title tag to read when it is served up in the search results, the search engines will select this content for you. Because the title tags of a website are such important SEO real estate, you want to make sure you have your target keywords contained in these tags. Hand picking your title tags will enable you to create eye-catching, SEO friendly titles that will not only attract more visitors but also provide the search engines with a better understanding of what your site’s content is all about.
Lack of SEO Optimized URLs
Not placing target keywords in a blog’s URL is another very common SEO mistake that bloggers make. Most blogging platforms are defaulted to create a generic URL that often includes letters or numbers. Changing the URLs to the title of your blog post or strategically placing your target keywords in the URL of each blog post you create will help you get your target keywords in another important SEO location.
Not Taking Advantage of Internal Linking
Internal linking is an important aspect of an SEO campaign. Using this strategy provides you the opportunity to build quality links to individual blog posts while simultaneously improving your site’s user experience as well as making it extremely easy for search engine bots to crawl your website. By placing internal links throughout your content, you will be able to ensure links with keyword rich anchor text are pointing to various posts on your blog. This will have a positive impact on your search rankings as the more links you have pointing to a site the better it is likely to do in the search rankings.
One of the keys to success of blogging is being able to get traffic to your website. Search engine optimization is a very popular way for bloggers to increase the amount of traffic their website receives. Avoiding the common mistakes listed in this article will help you improve your chances of running a successful SEO campaign.
Sebastian Webb, born 1987 in NYC is an SEO Consultant for Proctor Subaru. His hobbies are writing, blogging and photography. He also likes doing charity work, because making others happy is his great virtue. In this article he wrote today, he explained some of the most common mistakes bloggers make so you can anticipate them and obviate.