The Secret Behind Online Businesses Success: SEO

Millions of businesses have jumped on the internet band wagon, using their websites to sell products and promote services. Because there are so many online businesses out there the competition is high. So how do you make your online business a success? And how can you stand out from your competitors? The answer is SEO: Search Engine Optimisation.

SEO: What Is it?

Search engine optimisation is how websites are found when you type in relevant search terms on search engines such as Google. Search for anything and chances are the top results are practicing SEO. Most users of search engines don’t click past the first page when searching for something, and many of them do not look further than the top three results. As a business owner this is where you want to be, in the top three for your targeted key words. This can be the difference between your online business succeeding and failing.

SEO: How Does It Work?

SEO is far from straight forward. In short Google decides how important a website is by how many links it has from other sites, the better the site the more powerful the link. The more important Google deems your site the higher up it will display your site for your targeted search terms. SEO works by building links using relevant content to your site, including your key words. Your site must also be optimised for SEO, again using content, key words and title tags.

To carry out SEO you must produce high quality articles to post on other highly relevant and powerful sites. This is something that must be on going to maintain rankings.

SEO: What Can You Do?

If you have decided to start SEO for your business (good choice!) there are several options. You can carry out your own SEO, take on an in house SEO or outsource using a UK SEO company.

Carrying out your own SEO does mean you will have to find a good few extra hours a week, SEO is a long term commitment as it does need constant work and up keep. You may need to seek advice from a professional too if you are going to do your own SEO.

Hiring an in house SEO means you will have a professional who knows your company like the back of their hand and knows all the ins and outs of your SEO campaign.

The most popular option is to outsource your SEO to a UK SEO company. Using an SEO company means your SEO will be managed by professionals.

Eilidh MacRae works for Marketing By Web who are a UK SEO company.