The Best Offline And Online Marketing Strategies To Boost Your Business

Whether you have recently started a new business or have been running one for some time, taking advantage of various online and offline marketing platforms in essential in helping your business grow, improving your brand image and increasing the total sales and profit you will achieve.

Whether you are an ecommerce store or a bricks and mortar establishment, it’s important to use all online and offline channels, but while there will be some that will enhance your business more than others, it is important to not only consider the amount of traffic and sales it will bring through, but the cost per each acquisition.

Online Marketing

No matter what type of business you run, it is absolutely crucial that you use as many online marketing platforms as you possibly can. Not only are they a lot cheaper than most offline platforms, they have a much greater reach and can develop instant engagement.

Social Media

Whether you have used it for your business or not, most people will be familiar with various social media platforms, having used them for their own personal accounts. When running a business you need to make sure you actively use social media campaigns on a regular basis to interact with your customers and post a range of content such as article, products and any offers and promotions you may be running.

If you are new to using social media from a business perspective, you need to remember that it isn’t like using your own personal account. You must remember that whatever you post or whatever you say to your followers, you are doing so as the authoritative voice of your business. Placing negative content that is going to annoy or anger certain followers is only going to serve to damage your overall brand image and reduce the number of people wanting to purchase from you.

Email Marketing

Email marketing is the perfect way to make those customers who may have purchased from you in the past come back to your store again in order to make another purchase. When creating an email campaign, you need to come up with an overall strategy that is going to be interesting to the customer and compel them to return to your store.

The best way to do this is to provide them with regular information regarding new products, offers and other promotions you are running. In order to vary your content you could also try producing various newsletter promotions containing articles and other business related information that you believe with appeal to your customer base.

Banners

Banners are essentially adverts that you can place either on your website or on someone else’s site. If you place them onto your site, they should be used to encourage customers to click through to specific areas of your website. This could be a specific landing page or a new promotion you are running.

If you place it on to someone else’s site, you will most likely have to pay for it through a sponsorship package. When deciding where to have your banners, you should look for sites that not only have a large amount of traffic, but have users who are interested in the services your online store offers. For example, if you sell womens fashion, you will see much better results for your banner if you pay to have it placed on a womens lifestyle website, rather than a DIY website.

When creating a banner you should bear in mind that less is more. While you want to provide users with information about an offer you are running, you don’t want to have too much text. Your banner should have basic, but concise information, attractive images and a call to active that entices them to visit your site. The better your banner looks, the more traffic you are going to see coming through this platform.

Offline Marketing

Magazine Advertisements

Just like online banners, a magazine advertisement is something that should be used to advertise your business as a whole or a specific promotion you may be running. There are a number of different advertisements you can purchase ranging from quarter page adverts to full page spreads. Obviously, the bigger the advertisement, you more it is going to cost you.

If you are a new business, magazine advertisements aren’t probably going to be for you as although they will allow you to reach the large subscription base the magazine has, the results you will see probably won’t be worth the amount you have spent in having the advert printed. What you need to remember is that unlike an online banner or advert, a magazine advert has no way for a customer to instantly visit your site unless they decide to manually type in your web address themselves. This means that if they aren’t close to a computer they may forget to look at your site at a later date or just see it as too much effort.

Leaflets

In terms of content on the leaflets it could be similar to what you would place on a magazine advert. However, creating a leaflet is a much cheaper alternative and it doesn’t have a fixed customer base, so you can literally send it to anyone you like. You could put it in with customer’s products in order to help turn them into repeat customers, hand out to the public to establish a greater brand awareness or any other public platforms where you want to promote your events.

Promotional Products

Promotional products are a quirky marketing strategy that can really help improve your brand image and keep you at the forefront of people’s minds. These promotional products could range from printed t-shirts, mugs, mouse mats or anything else you can think of. The success of these products lies not only in the attractive appearance, but also the ability to constantly expose your brand to an audience on a regular basis.

Say for example, you produce a range of mugs with your logo, brand name and contact information on it. That is an item that is going to be used by someone numerous times a day and each time they do use it they are going to see your brand and your logo. You may not think it’s much, but this exposure is going to keep your brand in their mind, meaning that when they do come to purchase products that relate to what you sell, your business is going to instantly come to mind.

Trade Events

While trade events may not bring in a large amount of sales, they are a great way to enhance your brand and develop business relationships, particularly if you are a budding business. Attending a trade event allows you to either have a stall to show off your business and products you sell to the thousands of people attending the event or just simply go as a guest and introduce yourself to other business owners. When making these introductions, you may want to take a business card or something else that gives someone some information regarding your business.

While this essentially would only be a meet and greet, this initial contact could pave the way for more developed partnerships in the future, while also making many people aware of your brand.

This article was written by John Johnston. John is part of the marketing team for Workwear Express, one of the leading providers of workwear, printed t-shirts and other promotional products.