M-Commerce App Development: The Things You Need to Know
Ecommerce is rapidly growing worldwide and mobile ecommerce is currently a major focus in the mobile app development world. Of course, as with any industry that is thriving rapidly, this means it is critical to make the right choices as you seek to branch into this market as less-than-desirable companies and practices have room to proliferate.
Here is what you need to know about m-commerce app development to stay in the loop, on trend and safe.
Your Ecommerce Platform Matters
Now before you approach mobile app development companies with an experience in creating m commerce apps, give a thought to the platform you want to use. Each platform has its pros and cons and it is critical that you make the right choice. Below are just a few of the leading options open to you at the moment.
Opencart is an open source PHP-based option, with a ton of modules and themes which you can use to help kick-start your ecommerce needs. With pre-built themes for every industry and sector, a range of payment providers and shipping methods available, social media integration, and even accounting, reporting and sales packs to be had, it is also available in a range of languages to suit your needs.
Shopify is simple to set up and use, with a dashboard to make adding new products easy too. It is a great choice for those less adept at the ecommerce environment.
This is a highly flexible platform which gives you massive scope to control your backend processes. There is a dashboard to help with the access, inventory management, shipping or supplier management, product bundling, cross-sell and up-sell capabilities, and even newsletters.
With a strong framework and attractive designs for the store, woocommerce is adaptable and can be extended. Also, the open source nature gives you a lot of freedom and allows for creativity.
Your Admin Panel also Matters
An easy-to-use admin panel on the backend of your ecommerce site is as critical as picking the right app development company. A great look to the store is irrelevant if you cannot easily maintain its function and control your data. This means that you should be able to easily upload products (no matter the volume), adjust things like sales prices, special offers and promos intuitively, alter your email users, without any hassle, and add new products as well as disable old ones.
So, your admin panel is the core through which you will check payments, initiate promos, restock inventory, send emails, and show products. Although all the platforms we mentioned above offer great services, it is vital that you run a demo on each one that makes your shortlist and ascertain whether you are personally happy with the way in which the admin panel handles.
Know What You Need from Your App
Your app development company will help here, but it is critical that you offer input as well. You should know how you would like your app to flow. Of course, this does not mean that you need a ton of in-depth development knowledge; you just need to know how you would like the app to work overall.
User registration is an area that should always be simple and intuitive and opting for social media signups is usually a good idea in the modern space. However, be aware that forcing a mandatory signup can lose you customers in the long run; almost a quarter of cart abandonments can be assigned to a slow signup process which the user cannot be bothered to complete.
In fact, keeping the “human” element at the front of your mind, making a process as simple as possible, with as few screens as possible, and making navigation intuitive, helps make your app one which the users would want to use. Multiple payment methods help make the process more appealing too.
Remember Your App Will Need Maintaining
This is where choosing the right app development company to work with will play a critical role. You will need a lot more from your chosen provider than just the initial app delivery. If your server crashes, your payment method glitches or the store unexpectedly crashes, you need a company that knows the working of mobile app development inside out and has your back at all times. You will also need to evolve your initial product offering to keep in line with your growth, customer demands, and the changes to device technology.
Marketing the App
The best app in the world is useless, without the right marketing. The world needs to know you exist. A good app development company will likely be able to help you with this or, if not, they should be able to refer you to a specialized company. Hopefully, they will offer this as part of a package at the app development company, otherwise (frankly) they are not doing their job very well at all.
With a little forethought and planning and the right app development company on your side, you will soon be running a great m-commerce app to boost your sales and company profile.
What did you find was the most critical part of planning your m-commerce app? Let us know below.