3 Hot Internet Marketing Tips For The Small Business
Having a website for a small business is integral to its success. In order to stand out from the crowd, you are most likely in search of revenue-driving marking solutions to attract customers to your site. You are not alone. There are literally hundreds or perhaps thousands of other businesses just like yours competing for the same market share. In some cases, there are dozens of similar businesses right in your area. Internet marketing is the approach by which you are able to gain the attention of potential clients before your competition does. This is a tricky endeavour that is always changing, but as any SEO expert will tell you, there are a few rules that have not changed even with Panda and other updates.
Among the ways you will be able to maintain the attention your business needs are three tips no small business should be without. You will need a competent blog, an attractive website and listing in local directories. By doing these three things and doing them well, you will have a much better shot at succeeding with your website rather than just having a place you can show your friends.
Tip 1: Developing a Better Blog
The content that you have on your site that tells people about who you are, what you offer and how they buy from you is essential to your success. Unfortunately, this is static information that does not generally change much over the years. The only way to keep the eyes of the search engine on your site is to maintain fresh, new and informative content on a regular basis. This is exactly what the blog is for. Establish yourself as a leader and innovator in your field through expertly written blog posts that highlight your knowledge in the industry to develop trust from your potential clients and keep that high search engine ranking.
Tip 2: Enhance the Look of Your Website
That high search engine ranking will mean nothing if people are instantly put off by the appearance of your website. Have someone who will be impartial offer you a frank and honest opinion about your website. If they find it is hard to navigate, does not provide useful information or is just plain boring, your potential clients likely feel the same way. This leads to high bounce rates, low conversions and a waste of data online. Your website should captivate, educate and motivate to enjoy better returns.
Tip 3: Listing with Local Directories
Regardless of the kind of business you are in, your clients are most likely going to be local. Local searches will be conducted to find your business, but if you are not listed with the local business directories, you are forced to have to compete with the national and international websites for the attention of your clients. You will not win that battle as a small business. Make sure you are listed with Google, Yahoo, Yelp and a variety of other local business directories online so your business is found more often in local searches.
- Online Marketing Tips